![]() The conversion will probably stay, but they could remove gamesharing from Game Pass or allow one deal per console instead of. Microsoft is also looking to subtly shift the price of Game Pass around the friends & family plan that is slowly rolling out around the world, charging a little bit more per month, but making it more cost effective for families with multiple consoles. The deal represents a premium of 53.1 on Kahoots publicly traded shares as of May 22, 2023. It was so they could keep the Gold to Ultimate conversion but not lose so much money (at 60 they are losing 120 per year of conversion, at 120 they are losing 60 per year of conversion). Starfield in particular is likely to push subscriber numbers, with PlayStation gamers perhaps turning to xCloud game streaming to check out the latest game from the makers of Skyrim and Fallout 4. Speaking of which, Microsoft is hoping to have some major hits on their hands in the form of Redfall and Stafield later this year. Far better to take it away now and then potentially bring it back for major game events and to spur on engagement during slower time of year and the Xbox release schedule. It’s more than four years since the offer was first made in 2018 – Game Pass Ultimate’s debut at E3 2019 made it effectively permanent – and with Microsoft saying in recent months that they feel they had largely saturated the console audience, it could be they’re no longer seeing the required returns and engagement with the promotion. ![]()
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